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Google Ad Grants for Nonprofits

Google for Nonprofits (Google)GOOG-ADGRefreshed today
Do I qualify?
Who can apply

Nonprofits

Corporate giving-funded

Max funding

$120K

per applicant

Type

Subsidy

Ongoing cost support

Deadline

Rolling

No fixed cutoff

Timing

Rolling

No fixed cutoff

Complexity

Moderate

Standard state application

About This Program

In-kind grant of up to $10,000 per month in Google Search advertising for eligible nonprofits — effectively $120,000 per year in donated ad spend to drive donations, volunteer recruitment, and program awareness. Part of the free Google for Nonprofits program.

Key Requirements & Eligibility

  • 1Must hold valid charity status (501(c)(3) in the U.S.) and verify via Goodstack
  • 2Hospitals, schools, and government organizations are not eligible (educational arms may be)
  • 3Website must be functional, secure (HTTPS), and owned by the nonprofit
  • 4Account must maintain program policies — e.g., meaningful keywords and a 5% minimum click-through rate

Do I qualify?

Answer the questions below to get an instant self-assessment of your fit for this program. This is informational — final determinations are made by the administering agency.

0 of 4 answered

1.Must hold valid charity status (501(c)(3) in the U.S.) and verify via Goodstack

2.Hospitals, schools, and government organizations are not eligible (educational arms may be)

3.Website must be functional, secure (HTTPS), and owned by the nonprofit

4.Account must maintain program policies — e.g., meaningful keywords and a 5% minimum click-through rate

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